Amazon Autos: Add Car to Cart

Everyone knows Amazon. But not everyone knows Amazon sells cars.

In 2025 and 2026, we created national and targeted regional campaigns in LA, Dallas, and NYC to promote Amazon Autos and drive traffic to our browse page.

Our ads featured Amazon’s iconic yellow “Add to cart” button reimagined for Autos, along with playful copy with a regional flair.

The big takeaway? You can buy a car on Amazon Autos.

Results

As of September 2026, we’ve shattered some records. The campaign has resulted in a 148% month-over-month increase in Search Visitors, and +157% year-over-year increase.

Los Angeles

New York

Dallas

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Amazon Autos: Recharge & Refresh